Blog #6 - Advertisement strategies
https://youtu.be/iv-Nj3aXYrs
In this first Hillary Clinton advertisement from the 2008 Democrat Primary, it seems her strategy is bring to light all the serious issues that are facing the nation, to hopefully make the audience aware of her experience advantage over Obama without explicitly saying it--Enthymematic strategy. The ad text says, "A nation at war, Troubles at home, America at a crossroads". Then says, "demands a leader with a steady hand, who will weather the storms, solve our problems, rebuild our middle class, and renew our greatness". Something you always seem to hear in every election cycle is the talking point that says something like this election is the most crucial in our history or something along those lines. I think this ad is getting at that point without expressly saying that. I think the ad is effective, although I do think it's a little presumptuous to say that Hillary Clinton will "solve our problems". I don't think any person, or President "solves the nations problems". Although that's not a big deal.
https://youtu.be/NdZoXrS271k
This next ad does 2 things very well. First of all it presents Hillary Clinton as a friend of the soldiers--a patriotic person. Who doesn't love that, right? It's always a good political strategy to align yourself with serving those who serve us.
The second thing this ad does is get at the point that she worked with a Republican--Lindsey Graham to get legislation passed in order to help the troops. Very rarely will it work for a Democrat to say you worked with Lindsey Graham on something, but in this case it does work. Supporting the troops is a stance that likely 95% of Americans are on board with. She explains how important things demand bi-partisanship, and I think that's something most Americans are craving.
https://youtu.be/VBA6D7hFVfQ
This ad is your typical attack ad. It attacks Barrack Obama on his stance on Gas Tax. Although it is not super confrontational, it will very likely demand a response from the Obama campaign. Gas prices are a very important topic to most all Americans as it effects their day to day. Other issues that are of the utmost importance like climate change is more important in the long run, but gets less attention on the campaign's because the voters don't see it as a day to day issue. Unlike the first ad this ad is very explicit in addressing your stance in relation to Obama's stance. Although I don't like attack ads, this one is pretty harmless, I wouldn't describe it as mudslinging, or a low blow. This is just politics as usual.